2000 – Jayson Noftle, a gifted architectural rendering artist, ventured out on his own from Focus Architecture to further develop his talents & skills, and his business acumen. Using his wide spectrum of styles & mediums for renderings, he started West Coast Illustration. Jayson quickly developed a reputation for completing projects on time & budget. As a result, Jayson attracted many clients, who over time began requesting advice on more than just renderings – graphic design, branding, marketing & creative materials, etc.